The Ideal Client Focus--get clear on your very best, most profitable clients
My secret referral weapon--The Referral Kit
The Ultimate Shortcut to Building Your Referral Kit
The Value Conversation & The Reverse Prospecting Advantage
The Exponential Network Strategy: My system for cultivating referral partners,
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Overview (1:00)
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What Promoters Are, and How They Help Scale Your Referrals (2:40)
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How to Select Promoters (3:28)
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How to Develop Promoters (2:13)
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The Opening Conversation (7:59)
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The Johnny Carson Method for Training Promoters (11:53)
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Getting Promoters to Promote YOU! (10:09)
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How to Multiply Promoters (5:41)
BONUS | The Never-Ending Platform
